Cloud Computing is often seen as something strange, something abstract. Some see the answer to everything, others see a new evil, or a new threat. Finally, some enlightened or so enthusiasts see it as an opportunity.
Go talk to your customers, talk with potential users of Cloud Computing. Ask them what their needs are, ask what they think they have to do with Cloud: “My dear customer, tell me what the Cloud going to do for you?”, “Cloud Computing, you know? Tell me what you can do? ” “Look, Vanity Fair magazine is even talking about Cloud computing is to do what to do?” “Please!”
I often like to quote Henry Ford. “If I asked my customers what they want, they simply would have said a faster horse.”
And if the Cloud was for IT what the car is for the horse?